Türkiye · Horizon published 10 Oct 2026 · Source published 14 May 2026 · Reviewed 10 Oct 2026
Türkiye: Ministry releases 2025 e-commerce outlook with category and payment evidence
Türkiye’s Ministry of Trade released its 2025 e-commerce outlook in May 2026. The report documents national scale and category patterns.
Verified facts
- The Ministry reported 2025 e-commerce volume above TRY 4.5 trillion and retail e-commerce volume of TRY 2.46 trillion.
- It reported 634,611 e-commerce businesses in 2025 and described clothing, footwear and accessories as the largest category by e-commerce volume in the cited breakdown.
- The official release reports card payments as the most-used payment method, but a national payment mix does not determine acceptance, settlement, fraud, return or chargeback conditions for a specific business model.
Horizon view
The data support a disciplined Türkiye channel-screening exercise. They do not turn domestic e-commerce scale into evidence that a foreign product, seller or software offer has an addressable and compliant market-entry route.
Commercial implication and next step
Use the category and payment evidence to build a specific test: buyer profile, sales channel, local contracting party, fulfilment, returns, customer support, unit economics and current product/regulatory treatment.
What to verify before acting
The report does not establish marketplace eligibility, price competitiveness, advertising cost, product compliance, consumer-law treatment, logistics performance, customer demand or profitability for an individual offer.
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